17 Jul Jon Cartu Asserts: WellingtonNZ encourages local spending, with $1 billion sho…
WellingtonNZ have put out a advent calendar inspired promotion to encourage people to spend in the local economcy.
Christmas has come early to the capital, with WellingtonNZ rolling out an advent calendar-style promotion to help encourage spending and make up a $1 billion usually spent by international tourists in the region.
Similar to the city’s yearly advent calendar, the online platform Explore Wellington offers 22 tourism experiences, hidden by doors on an illustration by artist Dean Proudfoot.
Since the soft launch on Monday, July 13, 2,364 vouchers had been downloaded, the most popular for deals on the East by West Ferry, Wellington Zoo, Ngā Manu Nature Reserve and Fryday Donuts.
Other experiences include deals on tickets to Kāpiti Island, vouchers for wine and meals at Brewtown.
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WellingtonNZ general manager Anna Calver said the aim was to support local tourism operators who were struggling with the closure of the borders, while helping locals and domestic tourists explore the region.
“Before lockdown, international visitors were worth about $1 billion to the regional economy. That has been stopped in its tracks, which is hurting local tourism operators.”
“Explore Wellington provides great deals to tempt more locals and domestic visitors to experience what the region has to offer. There’s something for everyone from nature excursions, cycling hires and even opportunities to enjoy a delicious free donut, coffee or bagel as part of some deals.”
Many of the experiences are geared towards families, but Calver said there was also plenty for couples and groups of friends to enjoy.
According to data from the Ministry of Business, Innovation and Employment, electronic card spending in the Wellington region increased by 2.2 per cent in the four weeks ending July 12, 2020 compared to the same time last year.
But the increase was not seen evenly across the sector, and tourism operations in particular missed out.
The platform utilised technology used for the existing WellingtonNZ annual Christmas Advent Calendar which will return in December.